In the modern world, customers and clients can share their experiences with a business, product or brand in a few clicks. Reviews bridge the gap between viral forms of feedback and the traditional word of mouth. Consumers read reviews to influence their buying decisions. Any business that fails to appreciate reviews as part of the buying process will fall behind in the digital age.
These days, you’ll not only find reviews on e-commerce sites; they are all over the internet. Consumer decisions are often prompted by positive reviews on forums, blogs and social media platforms. Yelp and TripAdvisor are sites dedicated to customers leaving reviews. These sources allow clients to give their opinions on services and products without bias. Why are reviews so crucial? How can firms use them to their advantage? Below are things you need to know about reviews.
The Importance of Reviews: Why do they Matter?
- Honest Client Feedback
Reviews are essential to any business, regardless of whether they are positive or negative. People trust online reviews that help them with their evaluation of alternatives. Reading online reviews richly details experiences beyond “I like their services” or “this product is awesome”. They go a step further and this is especially crucial for local businesses that might be less well known. Businesses should use this low-cost research to prioritize focus, evaluate promotions, products’ pros and cons, and any needed modifications.
- Customer Reviews Determine Buying Decisions
An online survey conducted in 2017 showed that over 95% of customers referred to online reviews before making buying decisions. Reviews influence the purchasing decision especially when consumers do not have the benefit of a personal recommendation. Product reviews significantly impact business sales because customers look to avoid post purchase regret. Although they are strangers, clients like relating to different reviewers. If the reviews are accurate and reliable, they’ll lead to increased sales.
- Increase Visibility and Improve Search Engine Rankings
Customer reviews are crucial in search engine algorithms because they show that you are running a reliable and legitimate business. More positive client reviews improve your business’s site search engine ranking. When product feedback is shared on social media platforms, readers are inclined to visit your site. In turn, this increases your visibility as well as your brand awareness.
- Reviews Improve Customer Service
When it comes to customer satisfaction, every business strives to please its clients. Even negative reviews help businesses figure out what their clients want through the feedback loop. Through such information, firms can quickly and efficiently resolve customer service issues. When companies focus on their shortcomings, they create more positive experiences for their clients. This in turn makes clients come back for more products and services. Customer loyalty is established through reviews.
- Reviews Generate More Reviews
Reviews give loyal clients marketing power. Businesses that have online reviews encourage other consumers to leave honest feedback. Several reviews are enough for encouraging other consumers to submit their opinion about your products and services.
At C.E.T. Painting, we understand the power of online customer reviews, which is why we encourage our clients to leave honest reviews on our website. We are featured on Angie’s List, Yelp, Google Business Page, and HomeAdvisor. We list videos and client reviews as part of our business policy. We clearly state our Guaranty in our contract. Get in touch with us for quotes and inquiries about interior home painting and creating an accent wall through our website or by calling (914) 615-1415.