Rather than viewing repainting business premises as a smart investment, most people consider it as an unnecessary expense. However, repainting your business is as necessary and as important as paying your taxes because it positively paints your brand image. Showing up for a job interview wearing a frayed and faded T-shirt might appear less than professional. Likewise having a faded and flaked paint job at your facility might project the wrong image. The image of your business is crucial to your success. There are many advantages to investing in commercial interior and exterior painting services every now and then. Let us look at some of them.
- Boost Productivity and Morale
Color psychology proves that painting your business regularly boosts the returns of your business by improving your workforce’s morale. Wall colors not only affect emotions, but they also encourage different physiological reactions such as blood pressure and metabolism. Colors also serve as communication tools. Color schemes influence moods, elicit certain responses or reactions, and encourage actions, such as making a purchase. For instance, painting the interior of your business building blue brings about feelings of trust and calmness. Painting the exterior green brings about refreshing and relaxing ambience, which are crucial in maintaining and attracting new clients.
- Increase Value and Property Appeal
Good exterior painting jobs on commercial buildings create excellent and positive impressions that encourage prospects and customers to come back for your goods and services. Professional painters and interior and exterior design firms will improve your building’s appearance. Consequently, its rental appeal rises because it gives potential tenants the impression that the building is well-maintained. It is often less expensive to invest in preventative maintenance compared to repairing damage due to neglect.
- Cost Effective
In as much as it might sound weird, repainting your business premises is a good idea because it saves you money in the long run. Regular repainting of surfaces prevents deterioration to a point where your building will need a major overhaul (which is very expensive). A coat of paint, just like any other man-made creation, is subject to wear and tear and will need to be refreshed from time to time. Paint deterioration manifests itself through fine cracking, gloss degradation, and color fading. If these issues aren’t addressed as needed and with regularity, the visual appeal of your business will literally dull due to extensive damage from weather elements. Regular commercial painting of your business premises is a form of preventative maintenance that will see your property’s lifespan increase.
- Competitive Edge
Just like puma and jaguar are animals associated with the fashion and motor industry, the colors of your business premises are perceived as a brand representation by your clients. Maintaining a quality interior and exterior paint job by repainting your business is one of the ways of setting your business apart. Every business has colors that are unique to its brand. Express your company’s brand, motto, or philosophy by maintaining a glossy look that shows who you are and what your business is all about.
- Attracting New Clients
Physically appealing or well-maintained buildings reflect the pride that entrepreneurs have in their companies. Both the exterior and the interior painting of your business premises should encourage and invite potential customers to come back. Making your customers happy and comfortable when they are at your business will make them refer others to you.
As should be evident, regular repainting of your business premises comes with numerous bottom-line benefits. It makes your customers happy and boosts employee morale, which translates to more productivity. To achieve such results, you have to consult with the experts so that your wall color scheme does not convey unintended messages. If you want to take advantage of the commercial painting benefits outlined above, consult C.E.T. Painting. Our firm is in its fifteenth year of successfully providing commercial painting services in Westchester County. You can reach us by sending a message through our website or by calling (914) 615-1415.